Cigarettes are improperly scheduled and should be rescheduled and made illegal. If the ad works, it is a good campaign.

I think these same ads ought to run for alcohol, "Mommy died because she drank" and high-fat food, "Daddy died because he was obese."

Smoking kills, it's that simple. One crying boy for thousands of living parents and grandparents

crying kid gets you stop smoking - GOOD

What kind of parents would allow there child to go through such emotional pain on purpose? They must be heartless. They need prayers.

This ad disturbes and upsets me, and I do not smoke. It is not fair that I am forced to see it.

I lost my father recently. He had lung cancer and litterally smoked himself to death. I think that people need to see ads like this.

This is despicable. I'm 48. I remember an unintentional similar situation that happened to me at 7. I still remember that fear. Disgusting

Matt: stop badgering the producer about Alex's acting. It's a good ad. Stop trying to CREATE a story where there is none.

Matt Lauer is being very ignorant during the interview today. It seems like he's playing off of his audiences disposition towards outrage.

If only the outrage about smoking was as strong as the "outrage" at this advert., my father might still be here.

What's the big deal? Kids cry at the drop of a hat about anything/everything? He got a nice deposit into his college fund account.

All ads are manipulative, that's what advertising is all about to manipulate you to buy their product or support their cause. Darn good ad

I appreciate the question of child safety being asked by Matt, however to say the child was traumatized is a bit of a stretch.

Get a grip. We in America don't hesitate to exploit people for our own agenda. This commercial is NO DIFFERENT! This is a GREAT spot.

If they could get away with it, these fanatics would beat a kid with a shovel to make people behave the way they think they should.

Too ambiguous. There is a BIG difference between walking away from a child in a crowd of strangers, a dying while your child is young.

I guess Mr. Lauer's point is I am a bad parent because my son cried hysterically everytime I left him at daycare? It got the point across!

matt is it too much? what if a parent ends up in the host. w/ cancerr or massive heart attack & dies.thats quick.lov u guys

It feels like something from Jill Greenberg,
it is sad to think that emotional distress of a 4 yr old is okay. When did we get so off trac

This was a parent's decision to participate with her child for a cause. Let it go, Matt Lauer. How many homeless children do you pass daily

Matt was tougher in this interview then he ever was with Clintons or Obama, who run our country-the whole door finger analogy was stupid.

I find the Van de Kamps bratty girl and the car ad with the "I'm a big girl" bratty attitude much more offensive than this sweet little boy

How many smokers will actually quit b/c of the ad? The controversy has nothing to do with the intent; thus it is inneffective in purpose.