Sales of sultry lingerie among older women are booming in Britain thanks to the glamorous 40-somethings of "Sex and the City 2" and "Cougar Town," retail chain Debenhams reported Thursday.
'Cougar' culture boosts lingerie sales
Seeded on Thu Apr 29, 2010 2:35 PM EDT (msnbc.com)


News? Fredricks of Hollywood had ladies in their 40's & 50's are their primary target fifty years ago.
Giggity!
Just one word....spandex!
Seriously didn't all this really get rolling with "The Graduate" like over 4 decades ago, (I know, that's impossible, but check it....the book 1963; the film 1967; the Oscars 1968; the Grammys 1968; etc).
Here's to you Mrs. Robinson!
Maybe so, Bri, but smart good-looking older women don't want to buy lingerie that's sleazy, cheap-looking, poorly made or badly fitted. They have the taste and the discretionary income available to buy classy, beautiful and age-appropriate lingerie that makes them look good and feel even better. (IMO that's the kind of woman every guy should be looking for.)
The demand for this is there; the fashion industry is (finally) stepping up to meet it. IMO this is a win-win for everyone.
Come on cougarise me.
There is really nothing new left in the world, just repackaged and renamed. I can remember reading Penthouse Forum as a teen forty years ago, and the most common story line was "older woman/ younger man" tryst. The term cougar just wasn't used.
You know everything old becomes new again, just under new catch phrases and words. Look at all the old classy pin up girls from the 30's and 40's, but they wore classy lingerie.
when I was a kid, and that was a very long time ago, my mother used to have lingerie parties, but they called them something else, maybe it was smokers or something. that was back in the very early 70's.
You know every decade or generation wants to take credit for something that has been around for ages. They just reinvent it with new phrases. Like cougar.
What do they call middle aged men that prey on 19 year olds by the way?
I'm guessing" Pervert"
You are absolutely correct Bri 173-2738. Many matured women can fill out this lingerie in a different & more alluring manner than their younger counterparts.
"Positive female role models" - WDF!
you beat me to it, just my thought as well!
"Positive female role models in this age group such as the women in the Sex and the City movies and Courteney Cox in TV's "Cougar Town"
You both beat me to it!!
Suspenders? That can't be right. That would make Larry King a sex symbol.
Garters, my friend, garters. you really must get out of the house more often.
....and the panties or girdle is slipped on LAST over the garters....if she remembers to slide anything on at all, that is.
Her choice!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
40's and 50's my fanny, I went shopping just yesterday for lingerie, for the pleasure of my 42 year old friend of 3 years and I am 63 years old. Loving every minute of our friendship and intimate relationship. Took my children a little while to get used to him, but now they trust and like him very much, I used to have insecurities about my aging body, not anymore, I eat healthy and exercise- still dont look like I did 20 or 30 years ago, but I feel like a real beauty when I know that someone really finds me attractive and sexy, something that just cant be faked. I dont feel like a cougar, but I sure feel appreciated. Ladies enjoy your life.
We used to have a different term for "cougars" years ago. We called them old sluts.
lol..u are correct!! i love how the hardcore goose stepping fem bots are nothing more than Hippocrates..they vilify men for dating younger women but themselves when they dont act their age or go after younger guys they labels THEMSELVES a cougar.
I have a name for the pot-bellied, balding older men driving sports cars who make fools of themselves with women young enough to be their daughters, but I don't use that kind of language on a public forum.
Yeah, it goes both ways but niether of them are even close to attractive!
Ziti
Are you talking about Bill Clinton?
You Women, Stupido! Wake-Up! You are so easily manipulated.
hurrynov...Oh puhlease. There's no difference between an old lion with arm candy than a cougar with a boy toy. It's called "live and let live".
joeblow...Did an orangutan bring you here? Or was it a smart woman named "Mom"? My guess is the orangutan. And, while we're on the subject, what makes you think men are so smart?
If the present state of this "Man's World" is any clue, it's an indictment of the men who think they are all so smart. Smart ass maybe...Smart? You could fool me.
You called women sluts, because of thier age. I call women sluts today if they engage in promiscuous behavior, or if they engage in intimate behavior with married men. A widow cant have a friendship with a younger man without being a slut.
women cant have it both ways..its funny how they think they do or society should bow down to their own deluded miscopection of whats proper. its not all of them..just the ones that demand that everyone should be forced to accept what they think is right.
me, myself and I...No one is forcing you. The 60-something women are now and forever young. Ever see that movie "Marty" with Ernest Borgnine? If you are expecting women to look like Marty's 50-something babushka wearing mother in that film who claimed that because her husband was dead and kids were grown her life was over, give it up.
Today's older woman has a longer future and is more educated. She's able to support herself financially and doesn't "need" a man. She only "Wants" one to keep her sense of femininity.
Yuck. Most women in their 40s don't look like Courtney Cox and shouldn't be in any kind of lingerie. Disgusting.
amen brother!!
It works both ways, Daniel. Most men in their 40s don't look like Keanu Reeves and shouldn't be in any kind of Y-fronts. Talk about a turn-off!
The problem is, most bald men in their 40s don't go out and buy anything sexy unless you consider a sports car, yacht, or any other type of technological toy sexy...well maybe a car, but nothing that they would wear...this would be akin to sears selling sexy boxers/briefs for older men...
Daniel Grubb...Know what's more disgusting? Men with fat guts who don't take care of themselves, wear too obvious hairpieces and dress like they are castaways on some remote island.
Today's older women dress for themselves. Not you guys. We long ago gave up trying to be valid to men who think with their hemis and not their brains. Wouldn't matter anyway, most older men can't abide any woman with brains or authority. Same guys who stick together no matter how slimy they behave and maintain that air of superiority that has no basis in fact.
actually..i dont think CC is even attractive..now Raquel welch is the definition of beauty and iam only 35..that 60 yr can roll me in the hay anytime!
To all those older men who are called lucky for dating a twenty something, we older women are now getting our revenge!
So when exactly did your ex-husband leave you for his younger mistress?
And if you saw your self on camera shiela you would be embarassed!
Sheila...You go girl! I don't know about you but the old guys bore the hell out of me on a regular basis. Games, games, games. If it isn't football, it's trying to put one over on a woman smarter then they are. We only let them think they put one over on us...roflmao.
To all those older men who are called lucky for dating a twenty something, we older women are now getting our revenge!
Shelia,I'm an older guy and I'd sure like to meet your daughter..
I do not understand this "Cougar" movement. I am a 35 year old single man and I have stayed single this long so I can keep dating 20 year olds. :D
Then please continue doing so, Broncoguy. Your comment makes you seem too immature to be with a smart single women your own age, much less a smart, single and attractive older woman with money to spare.
Yeah the good thing about college girls, I get older but they stay the same age.
I love older women because they usually know what they want. My wife is a cougar according to this article, and we have been together and happily married for over 9 years! I guess I have BRONCOGUY to thank for that, which is why I am happily married and he is still 35 and dating teens.
I would make the case that society if over sexed BIG TIME-it's a national disgrace!! Free porn for kids at a push of a button, moms gone wild, hollywierd attemping to normalize freaks, gays parading around like they're the in thing and gov entities spending their day watching porn!! Makes Bill the role model Clinton look normal!! News not sick enough for ya yet?? Moral decline needs to get to new lows for ya ??? Just what we need, more twisted freak cougar moms and half nude commercials on every channel round the clock telling us we're not freaky enough!! No wonder the rest of the world wants to blow us up and sociall ills have skyrocketed!! Any leaders left with decent morals?? Sure ain't the progressive folks-they're the ones calling this progress!! Moms-we were counting on ya to hold the line on morals and act your age-too many guys lost it long ago cause of free porn!! When a country looses it's decency it's over!
So you're mad because porn is free on the old interweb machine?
Your Uncle Sammy...Is that the subjective role you have pigeon-holed women in? Mommies? I can already guess how old you are. Take note. Porn is a male dominated viewing field and the women in porn are usually drug addicted male exploited dependency reliant who make money the old fashioned way...exploiting themselves.
Any card-carrying cougar has much more class than that.
Your Uncle Sammy- Look where being ashamed of our bodies, and ourselves has gotten our culture in the past? History sows us that humanity has always taken things to the extreme, if you want to take a look at something fermiliar just take the a look at the Spanish Inquisition for instance.
I agree that our culture does at times go overboard and send our youth the wrong message, but I don't think I want to see coathanger abortions, or the Nazi Party come back either! Remember these quotes that you are probably fermilial with, "Hate the sin, and not the sinner," "Can't we all just get along," (Rodney King)or from your bible.. ""He that is without sin among you, let him first cast a stone." (John 8:1)
Why is this news? You would think that just because you are over 40 your sex life somehow stops and on come the granny panties Lets stop labelling women at life's different stages I know some 20 somethings that wear granny panties
I like them redheads
Ziti is a bitter old hag who hasn't had a decent date in a decade. And you know I'm right.
yeah right...Newsflash..Cougars don't date. Teenyboppers date. Cougars are well-established women who know who they are, what they want and how to get it. Guess which gender endowed us with that education?
We all know that the entertainment industry is a slimepit and Sex & The City is written,produced, and acted by slimeballs for slimeballs!!!Pieces of @!$%# all included!!!
Cougars give me a headache... in my pants! HELLO!
This could be dangerous. We are interested in HOT women over 40, not just any old mini-van driving soccer mom. Let's not ruin a good thing ok?
Wait, What? I thought this was about age and not weight? Frankly, I'd rather look at young slender women than the growing number of deluded, fat hags, which seem to be in great numbers on this board. The bitter, old cows here seem to generalize about what most guys want. As a guy, I can say, a lovely lady between 22-28 is the best thing going, but you keep telling yourself men want you and not your twenty-something daughters. I also laugh at the typical responses about older guys being immature in their having a penchant for younger women; It's not an issue of maturity, but knowing which is nicer to the touch and easier on the eyes: a preference.
The only reason women are HOT over the age of 40 is because they are going through menopause.
Broncoguy...Lesson for you...The reason so many young guys prefer menopausal women is because we can no longer get pregnant so you don't have to worry about child support for 20 years.
now you've got these so-called 'moms' competing with their own daughters for boyfriends, huh!! I'm 38 year old guy who according to some in this new movement would say If I hurry i still might be able to pick up some hotties down at the nursing home...I just hope depends makes some kick-ass lingerie...i mean really ladies can't I at least date a little closer to the post-menopausal, denture-wearing cuties down at the bingo hall
Ah yes...
the only thing better than seeing (and "playing" with) a 40+, mature woman is seeing (and "playing" with) a SEXY 40+, mature woman and being in the "lovingly-sexual" company of a woman, who enjoys wearing tasteful lingerie, during intimacy is a pure delight.
Being a 43-year old male, I can certainly appreciate this re-emergence (and/or affirmation) of sexuality in older women, (by "older" I mean women between the ages of 45 and 60). No offense to younger women, I know there are plenty who possess and exude mature characteristics (sexuality-wise) similar to the aforementioned age types, but as a wise man once said..."Life is about moving forward, not backwards" and (for me) dating older women, as opposed to younger is definitely a step in that direct and if lingerie helps to make an "older" woman feel sexier and more confident...then so be it!
As long as the lingerie is respectful to the woman and within good taste...there's no harm or shame in its use.
Oh yeah, nothing gets me more in the mood than looking into the eyes of a crypt keeper and her crows feet, while I lube up with astroglide, because she's as dry as a bucket of sand on a hot summer day.
Ewww...its like making love to wet dry wall.
When are you going to realize ladies. Men are shallow and time is not kind to you.
rotflol!!!!!
perfect
OMG! This just caught me off guard! LOL!!!
dy-no-mite...When you can look like Sean Connery, Clint Eastwood or Robert Redford at their present ages let me know. Cougars go with youngers guys cause guys their own ages are already ready for the noodle reject factory.
this must have been what it was like for the people in the emperor's new clothes story - the reason 40 is the "new 20" isn't because it's true - it's because there are plenty of desperate losers who have no life unless they can fake one - I refer you to almost any post above
Realist...Your post is oxymoronic. Life is to be lived. Losers are men who think they are doing their wives a favor by speaking to her more than once a day. Losers are men who think of women only for their own satisfaction while she does all the work because his gut's too fat.
Atrophying through life isn't what a cougar is about. She works, earns a paycheck and has all of the jobs you wouldn't help her do behind her...now...it's time for her to have HER fun.